Sarah Meyohas’s Tech-Art Explores the Mechanics of Perception
The artist, whose solo show opens at Marianne Boesky gallery on May 16, uses technical wizardry to create art—all informed by her background in business.
by Julia Halperin
Photographs by Meghan Marin
May 15, 2023
Before sunrise, Sarah Meyohas approached a towering building on the University of Pennsylvania campus. Her companion wore nothing but stilettos and a trench coat. Once they confirmed they were alone, the trench coat came off—and Meyohas pulled out her camera and started clicking.
“Ah, my first brush with virality,” the artist recalls on a recent afternoon at her Chinatown studio in Manhattan. When she staged that guerrilla photo shoot back in 2013, she was a student at Wharton Business School. She sold the images online for $5 each as part of a project she called Businessnude. Almost nobody bought them, but the website got a lot of hits.
Ten years and an MFA from Yale later, Meyohas, 32, has become one of the most prominent young creatives bridging the worlds of art and technology. On May 16, she’ll open a solo show with her new gallery, Marianne Boesky, in New York (through June 17). Although the art is now more expensive, the tools more complex, and the stakes considerably higher, Meyohas remains interested in many of the ideas that sparked that cheeky undergraduate experiment. How do we exchange and consume information? Why do we value what we value? And what happens when you stick a woman somewhere she’s not supposed to be?
Meyohas, who splits her time between New York and London, originally planned to work for a hedge fund after graduation (her father is a prominent French corporate lawyer and her three half-brothers are private-equity executives). She decided to apply to art school at the urging of several professors. The poet Kenneth Goldsmith, who taught her experimental writing, told her he “shed a million tears at the thought of her becoming a stockbroker.”
Many of Meyohas’s most talked-about projects draw on her background in business (she briefly also moonlit as a venture partner for the firm Spark Capital). For Stock Performance (2016), she day traded from the floor of 303 Gallery and drew a black line on a canvas whenever she moved the price of a stock. In 2015, she turned herself into a commodity with Bitchcoin, a blockchain-verified currency that predated Ethereum. Collectors were invited to exchange the coins for a physical artwork or hold onto them as a long-term investment in Meyohas’s career.
Her latest body of work has less conceptual sleight-of-hand but even more technical wizardry. For the show at Marianne Boesky, she created sculptures out of holograms and diffraction gratings. (The latter is a device used to manipulate light that is often employed in spectroscopy and telecommunications.) Meyohas—whose red bob and wide-set eyes make her resemble a Millennial Shirley Temple—spent months trying to convince the grating manufacturer to work with an artist. “I had to show them I was willing to pay,” she explains. “They don’t want their time to be wasted.”
Raised by her mother and grandmother in New York City, Meyohas grew up attending back-to-back children’s tours at the Metropolitan Museum of Art and the Whitney every weekend. (Lunch was hard-boiled eggs in the back of a cab.) But she didn’t doodle as a child or even take an art class until college. Instead, she expressed her creativity in other ways. “When we threw out our old printer, I took the guts out of it and pulled all the wires out,” she recalls. “I thought it looked so cool, I put it on my wall.”