Wendy White, Pleasure 1 2016, Image: Andre Razfacd,
Chicago and Van Horn Dusseldorf
ARTCENTRON: Major artworks selected for Chicago Billboard Art Project will give Chicagoans a new way of appreciating art.
BY KAZAD
CHICAGO- An innovatice Citywide Public Art Initiative will be part of this year's Expo Chicago. Titled OVERRIDE A Billboard Project, the intiative is a partnership between The International Expostion of Modern & Contemporary Art, and the City of Chiacgo's Department of Cultural Affairs and Special Events (DCASE).
The Chicago billboard art project actualizes one of the main objectives of Expo Chicago, which is to expand the appreciation of art beyond the exposition floor at Navy Pier. Consequently, works by 15 artists drawn from major local, national, and international galleries will be displayed on Chicago's City Digital Network consisting of 28 digital billboards.
The art displays will run form August 29 through September 25.
The Chicago billboard art project is an opportunity for people to experience art beyond the white cube. Moreover, it pushes the boundaried of how visual culture is disseminated in an incredingly image-base environment.
Mayor Rahm Emanuel explains the objective of the project thus: "This unique display of visual art will turn our city into a garden into an outdoor art gallery by showcasing artworks by prestigious local and international artists for our entire city to enjoy."
The billboard art project exemplifies Expo Chicago's commitment to expanding new forms of arts a cultural experiences across all of Chicago neighborhoods.
Mayor Rahm Emanuel is optimistic that the "unique installation of digital imagery by artists from around the world will further elevate Chicago's status as a global destination for the arts."
Expo Chicago President and Director Tony Karman echoes Mayor Rahm Emanuel's optimism. "Each year we continue to expand our core programming and I am extremely proud of this initative and our collaboration with DCASE and the City," he said. Expo Chicago selected the participating artists from the 2016 exhibitors. The selection was based on their engagement with digital artwork in a dynamic way. The billboard art project features seven Chicago-based artists and galleries. They will work alongside participants from New York, Los Angeles, Athens, Berlin. Dusseldorf, Hong Kong, Paris, San Francisco, Seoul, and more.
While some of th artists will crate new works fro the project, others will expand their oeuvre by adapting past works to fit the gidital billboard setting. Notably among the participating artists are Alex Bag (video artist), Rashid Johnson (Sculptor), and Sterling Lawrence just to name a few.
Regardless of the fact that some of the artists have never worked in the digital space before, the project will be rewarding. The Chicago billboard art project presents new ways of viewing art outside the White Cube.